NEW BRAUNFELS, TEXAS — CUSTOM APPAREL & RETAIL•CUSTOM SCREEN PRINTING & EMBROIDERY FOR BRANDS, TEAMS & BUSINESSES•SERVANT'S HEART. WARRIOR'S MINDSET.•NEW BRAUNFELS, TEXAS — CUSTOM APPAREL & RETAIL•
In Extremis brand story
OUR STORY

FORGED THROUGH SERVICE.
BUILT WITH PURPOSE.

Servant's Heart. Warrior's Mindset. — More Than a Print Shop — We Build Brands.

FORGED IN SERVICE, UNITED BY PURPOSE

In Extremis Apparel was not born in a boardroom or built on fleeting trends. The founder's journey began in frontline service — five years as a Firefighter EMT, three years in an ER trauma environment, and service in the military on specialized teams. Different uniforms, but a singular, unbroken mission: protect, serve, push past limits, and execute with discipline.

That service ethos directly shapes how we operate as an apparel and custom production company. What started as small-batch screen printing for teammates who trained together has grown into a full custom production house. The Latin phrase in extremis means “in the moment of greatest stress.” We build gear and custom apparel for the individuals, teams, businesses, and organizations that rise to those moments.

Today, In Extremis Apparel serves first responders, corporate teams, small businesses, fitness facilities, martial arts organizations, schools, sports teams, and clothing brands nationwide. We are equally capable of producing professional embroidered polos for a company and premium custom streetwear for an apparel label.

Veteran-Owned
Built on military discipline and service.
New Braunfels, TX
Proudly based in the Texas Hill Country.
Craftsmanship First
Every order treated as brand architecture.

A NEW HOME IN TEXAS

In Extremis Apparel recently relocated from Florida to New Braunfels, Texas. We're proud to call the Texas Hill Country home and to serve the San Antonio metro area, Austin, and communities across the state — with nationwide service for clients throughout the United States.

We help turn your ideas into apparel that represents your brand, team, or organization.

"Servant's Heart. Warrior's Mindset."

LET'S BUILD YOUR BRAND

START YOUR PROJECT